Folding poster/brochure for Atlantic Theater’s 2017-18 Season. This season we gave the theater a fresh neon color palette and a new brochure format to distinguish it from previous years.


Identity for Atlantic Theater Company, one of the most influential Off Broadway groups in theater. Founded in 1985 by the playwright David Mamet and the actor William H. Macy.
More about this project here.
Designed at Pentagram
Paula Scher; Partner, Designer
Rory Simms; Associate Partner, Designer